Groceries with Heart
To help the less-privileged better cope with rising food prices in Singapore, APB Foundation launched APB Foundation Groceries with Heart in partnership with the Apex Club of Singapore (City) (Apex) in September 2009.
Since the launch of the initiative, a total of 156 elderly destitutes and 48 needy families have been receiving grocery packs comprising staple food items regularly from 2009 to 2011.
In September 2011, APB Foundation further pledged to increase its contributions towards the cause till 2013. The funds will go towards helping 252 beneficiaries and improving the quality and value of the packs that they receive over the two years.